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Dr Martens gets big in Japan (and bigger worldwide to boot)

Global sales of fabled DM boots leap 25% to 6m pairs courtesy of new craze in east Asia and rising p..

By admin , in Money , at October 23, 2017

Global sales of fabled DM boots leap 25% to 6m pairs courtesy of new craze in east Asia and rising popularity of new DM Lite collection

Demand for Dr Martens shoes is booming, helped by a craze in Asia and new, lighter versions of the traditional yellow-stitched boots.

The company, which is owned by private equity firm Permira, opened 18 stores last year, including two in Japan and one at Camden Stables in north London. It plans to open a further 20 to 25 shops this year in Japan, continental Europe, the UK and the US.

Continue reading…Original Article

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