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Burger King withdraws Blige TV ad

Food chain acts after African-American groups accuse it of peddling stereotypes
Burger King has wit..

By admin , in Money , at November 5, 2017

Food chain acts after African-American groups accuse it of peddling stereotypes

Burger King has withdrawn a TV commercial featuring Mary J Blige promoting its new, healthier chicken snacks just days after it launched the biggest shakeup to its US menu since its founding in 1954.

The advert, which features the Grammy award-winner singing about Burger King's crispy chicken snack wraps, had been criticised by some African-American groups, who accused the chain of peddling stereotypes. Burger King said the advert, part of a major new healthier eating campaign, was pulled for licensing reasons and would be back on air soon. Other celebrities featuring in the chain's "Exciting things are happening at Burger King" ads include David Beckham, Jay Leno and Salma Hayek.

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