Struggling to gain ratings traction this season amidst political protests,Sunday Night Football went for a big play performance of sorts last night as the New England Patriots took on the Denver Broncos.
Simply put, with neither team kneeling during the national anthem, the primetime Week 10 NFL game on NBC saw the current Super Bowl champs decimate the Mile-High City team in a 41-16 victory in the Colorado town. In stark contrast to the Patriots’ performance of almost a year ago when Robert Kraft team lost on SNF to the Seattle Seahawks on Week 10 of the 2016/2017 season, last night was one success after another.
In fact, last night’s game was a lot more like the last time the Patriots were on SNF this season. That foggy October 22 match-up with the Falcons saw the Patriots win 23-7 and the numbers go up for the NBC NFL flagship show.
Last night’s controversy free but certainly singing challenged Sunday Night Football scored an 11.5/19 in metered market results.
Looking over its shoulder to last week’s near season low, last night’s game was up almost 20% in the early numbers. That result certainly seems to prove again that the big draw Patriots, like the Dallas Cowboys, can almost always be a Hail Mary for the seemingly fractured league and the network.
The November 5 close Oakland Raiders win over the Miami Dolphins 8:30 – 11:15 PM ET SNF went on to snare a 4.9/17 among adults 18-49 and 16.36 million viewers in the end.
As on-field tributes were paid throughout the league on the Veterans Day, the ratings contrast is not quite so winning however when we take a look way back to last year’s New England and Seattle battle. Last night’s game was down 20% in MM numbers from the November 13, 2016 face off between the Patriots and the Seahawks. To focus the contrast even more, that near season high game saw the latter win 31-24 and SNF face off against a winning Donald Trump’s first post-election sitdown on 60 Minutes.
Eventually, once the all the numbers were in, last year’s Week 10 NFL game ended up with 22.5 million viewers. That game topped the night, the week and earned the distinction being the most watch Week 10 NFL primetime game in the previous 18-years.
We’ll update with more SNF numbers as they come in as well as how NCIS: Los Angeles and the rest of a NFL delayed CBS did, Shark Tank and more. In the meantime, and in the knowledge SNF was up against a loss drenched The Walking Dead, here’s a couple more stats for you. First, last night’s Patriots’ game was down 9% in metered market ratings from when the team beat the Falcons back on October 22. Secondly, the Patriots vs. the Broncos last night peaked with a 13.4/21 in MM numbers from 9-9:30 pm ET.