The pop singer-songwriter, who kept new release Reputation off streaming services, has overtaken Ed Sheeran as the year’s biggest seller in the US
Taylor Swift’s Reputation has become the biggest-selling album of the year in the US in a single week, with 1.23m sales. That total comfortably beats the 931,000 copies of ÷ sold by Ed Sheeran since he released it in early March.
Swift has kept all but four songs from Reputation off streaming services such as Spotify and Apple Music, meaning that fans need to pay to download the album or buy it on CD if they want to hear it. She also, somewhat controversially, created a promotion where fans who bought multiple copies of the album increased their chances of getting tickets to her upcoming tour, thus further driving sales.