The world's most valuable digital currency has smashed another all-time high. Bitcoin has surpassed the $9,000 level on Sunday on growing signs of mainstream adoption.
The latest rise has been attributed to increased investor interest around the US Thanksgiving holiday and Black Friday shopping. "The move appears to be retail driven," said Brian Kelly, CEO of BKCM, which runs a digital assets strategy.
The largest US bitcoin exchange, Coinbase, added about 100,000 accounts before the weekend — to a total of 13.1 million, according to public data available on its website.
The price of bitcoin has jumped nearly nine times in value this year amid increased interest from institutional investors. The world's largest futures exchange, CME, is planning to list bitcoin futures in December.
The world's most popular virtual currency was trading at $9,075 as of 6:49am GMT on Sunday. Bitcoin's market capitalization has now surpassed $151 billion.