A former teacher has been ordered to pay back £100,000 – after flogging so many fake ‘Pandora’ bracelet charms it cost the genuine Danish firm £755,000 in lost sales.
Suzanne Piercy, 49, imported convincing Pandora charm copies from Germany and Hong Kong and sold them as ‘genuine’ online via bona fide auction sites.
In just 15 months she sold 15,494 fake Pandora products earning over £300,000 – with another £57,825-worth of items found at her home.
Chester Crown Court heard had unwitting customers bought the original charms from Pandora, it would have earned the Danish jewellers £755,000 in sales.
Last April Piercy, of Chester, Cheshire, was jailed for 16 months for fraudulent trading and trademark offences dating from March 2014 to June 2016.
Now a Proceeds of Crime hearing has seen her ordered to pay back just £100,000 or the £300,000 she took from her duped customers.
The new hearing – also at Chester Crown Court – saw a Confiscation Order made for £100,000 to be paid within three months.
If not paid, Piercy will face a further 18 months behind bars.
Jailing her last April, Judge Roger Dutton stated Piercy was ‘operating a well-run, efficient, successful, professional business making substantial profits’.
She was being used ‘as an outlet for a supplier from overseas’ and ‘it soon became clear it was not legitimate and exploited the scheme for her own and her family’s benefit’.
Trading Standards and police officers executed a search warrant at her house on June 9, 2016.
A total of 1285 fake Pandora products were seized – with the online sales value of £57,825 – along with £3,205 cash.
Pandora is an international Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen.
The company started as a family-run jewellery shop in Copenhagen.
They are known for their customised charm bracelets, designer rings and necklaces – with over 600 different silver or gold charms available costing from £20 up to £500 each.
Pandora has annual sales of about £1.7 billion and operates in more than 100 countries on six continents.
It employs more than 16,000 people worldwide and last year celebrated the opening of its 200th shop in the UK.
The most popular charm alone, a silver heart, has been bought by more than three million people while Pandora jewellery is worn by the likes of Catherine Zeta-Jones, Kim Murray and Pixie Lott.
Meanwhile the UK face of Pandora in their advertising is BBC Strictly Come Dancing presenter Tess Daly.
But using the sellers moniker ‘Zacsfactor’, Piercy utilised several different mainstream worldwide auction sites to sell her copies all over the world.
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