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A man thinks this Cambridge shopping centre’s Kardashian underwear adverts are degrading to women

A Calvin Klein ad campaign in a Cambridge shopping centre has been branded sexist – because it doesn..

By admin , in Cambridge , at February 23, 2018

A Calvin Klein ad campaign in a Cambridge shopping centre has been branded sexist – because it doesn’t feature any scantily-clad men.

Photos of the Kardashian sisters modelling for the fashion brand have been displayed in the Grand Arcade, featuring three of the reality TV stars in their underwear.

Kylie Jenner and her sisters Khloe and Kim Kardashian featured in the US firm’s #MyCalvins campaign, posing for a series of photos in a barn.

One of the offending adverts

However the posters, which were put up in the Grand Arcade to promote the opening of its new Calvin Klein store, provoked the anger of shopper Joe Duggan.

Mr Duggan, who lives near Diss in Suffolk, complained to the centre’s management, saying it was like “something from the 60s”.

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The project manager, who regularly works in Cambridge, told the News the campaign was inappropriate following the Harvey Weinstein scandal, and the growing #MeToo movement.

'I am not a prude'

He said: “There is a new Calvin Klein store in the Grand Arcade, and I was in there the other day, and plastered all over the side of the escalators are pictures of women wearing Calvin Klein underwear.

The Calvin Klein adverts on the ground floor of the Grand Arcade (Image: Joe Duggan)

“I am not a prude or anything, if it was men and women you could see it as balanced, but it was just women.”

He added: “At the Baftas this week they were all wearing black for the Me Too campaign.

“I think in this environment, where we are supposed to be showing respect for women, we are taking a step back to have women plastered all over the walls.”

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Mr Duggan said he had complained about the posters to the Grand Arcade, but said he had not received a response.

'Family is what you make it'

The adverts feature the Kardashian sisters in their underwear (Image: Joe Duggan)

The Kardashians were photographed for the campaign by Willy Vanderperre, wearing styles from Calvin Klein’s newest range.

According to the Calvin Klein website, the campaign was designed around the concept of family. It says: “Whether you’re related or you bond over shared dreams, family is what you make it.

“A patchwork of individuals, unified and unbreakable. That's our family. What's yours?”

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Grand Arcade

'Society has stopped respecting women'

But Mr Duggan was not impressed.

“I am a liberal open-minded person, I think if there were some balance it would be ok”, he said.

The adverts cover the first-floor escalator (Image: Joe Duggan)

“But it’s like something from the 60s, it seems so crazy in the current environment with Me Too.

“The reason for that is society has stopped respecting women properly, and we need to change this.”

Both the Grand Arcade and the Cambridge Calvin Klein store have been approached for comment.

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Is it inappropriate to feature only female underwear models?

0+ VOTES SO FAR

No, the more the better!Yes, I want to see more pictures of men in pants when I go shopping

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