A former pub in Cambridge's Arbury neighbourhood could be turned into a community centre supporting thousands of residents.
The Jenny Wren pub has stood empty since it served its last pints in closed in January 2017 after 50 years in business.
Members of the North Cambridge Community Partnership (NCCP) say it should become an educational and cultural centre to help "revive" the local area.
The charity claims up to 21,900 people a year would visit the facility, which would include a new cafe.
Planning concepts are currently being prepared and a petition will be launched to attract support from local residents and potential funders.
In October, Cambridge City Council granted planning permission to demolish the pub and replace it with "art-deco" style flats.
The building on St Kilda Avenue, was subsequently put up for auction through Cheffins at a starting bid of £500,000.
But the pub site did not sell during the March 14 auction and remains on the market.
Andrej Dethlefsen, director of marketing and communications at NCCP, said the organisation feared the former pub would become "unaffordable flats", joining a trend across the city.
"We really want to use it to ensure that it remains a community building and services the area properly," he said.
"That particular site seems to be a model of what's happening. It's a vulnerable area. We fear it will just turn into unaffordable flats."
The formerly closed Seven Stars pub on Newmarket Road was redeveloped in 2016 as part of a larger site including student accommodation – but the pub still remains closed.
Proposals to build luxury flats on the site of the burned out Tivoli pub in Chesterton were recently rejected by the city council.
Mr Dethlefsen said restoring the Jenny Wren in the heart of Arbury would bring a boost to one of the more deprived areas of Cambridge.
"It used to be a community asset but it's now in quesition. It seems to be another case of developers swallowing up everything.
"The Jenny Wren is a great site as its quite iconic, after having been a community asset for a long time. Like the community around it it's falling apart this would be something to revive the area.
"There's such inequality in Cambridge. There's a huge disparity. There's a lot of poverty in that particular area. There's issues of unemployment."
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The NCCP – a merger of the King’s Hedges Neighbourhood Partnership and the Arbury Community Partnership – exists to promote local events, facilities, support networks and workshops.
Mr Dethlefsen said local employment and skills needs would be addressed by computing courses and other vocational workshops at a new centre.
"It would be a multi functional community space with a café and training site at the top," he explained.
"The needs that it would address are workplace needs that give people more opportunities.
"Often it's daunting for people to take the leap to go to more formal centres. This is a place where people can drop in to use the facilities or just gather as a community.
Mr Dethlefsen admitted the NCCP needed to be "lucky and quick" if its ambitions for the Jenny Wren site were to be achieved.
He said the charity was open to working with a future owner of the site or exploring options for making a purchase itself.
"It's seeing if we can find a pot of funding to see if we can bid for it or maybe look at it as a cooperative buying approach," Mr Dethlefsen added.
Ian Kitson, director of property auctions at Cheffins, said there had been some post-auction interest in the Jenny Wren site.
"It's now a case of if any party is able to offer what the owner wants to sell it for," he said. "We are in the process of collating offers."
"The planning permission is there for the pub area and the flats above.
"If there are other community groups looking at it with other things in mind – changing a pub use into a café and other things – that all would have to be subject to planning. That would be for them to confirm.
"I hope that a buyer will be found. The local community seem to want it back open again. Hopefully soon a buyer can be found to get it of the community again."