A new food subscription service in Cambridge aims to support the city's most vulnerable families.
Cambridge City Foodbank is opening Fairbite, a food club whose members pay a small weekly fee for essential items.
By paying just £2 a week, referred families will be able to select 10 free basic items once or twice a week.
A special Fairbite shop will be opened in Cambridge's Arbury Court from June, offering food donated by supermarkets that would otherwise be thrown away.
The Fairbite initiative is being launched following a 25 per cent surge in the number of items given out by Cambridge's foodbank over the past year.
Between April 2017 and March 2018, Cambridge City Foodbank provided 2,991 food boxes feeding 6,904 Cambridge residents.
Jon Edney, project coordinator for Cambridge City Foodbank said: "Fairbite is a response to the rising number of people we see coming to foodbanks who are hungry.
"We want to help people avoid getting to the point where they need to come to the foodbank by giving them another way to put food on the table and reduce their weekly bills.
"Our aim is to help people, but the fact that the food well provide would otherwise be thrown away is a huge win."
Users of Fairbite will must be referred to Cambridge City Foodbank via a social worker, school, citizens advice or social charity.
New members will be signed up at the foodbank or by a completing an application form countersigned by a social agency.
Mr Edney explained that Fairbite offered an alternative to foodbanks, which people are typically only allowed to use three times in six months.
"What we're seeing is more and more people are coming in because they simply haven't got enough money to make their way," he said.
"In the past it was a benefit problem and they had no money. We're seeing people who are just worn down because the benefits they are getting are not enough.
He added: "The cost of living is high in Cambridge, so this is one way that we can make a difference.
"Cambridge is the most unequal city in the UK and wed love to change that. We hope to engage the whole community around Arbury and Kings Hedges to support Fairbite through volunteering and helping with operations.
"We see this as a way of bringing the community together."
In December last year, the Newsspoke to foodbank users about their bleak experiences and desperation to find a job.
Jo Hunt, manager of the Kings Hedges Family Support Project said families come to the foodbank in times of crisis.
"When difficult financial decisions have to be made a referral to Foodbank means that the stress and worry of ensuring the family is fed is reduced," she said.
"The Fairbite food club is an invaluable addition to this service and potentially work in a preventative way. Many of our families are on the edge – they are finding that they are struggling in ways they never thought they would as the cost of living increases in Cambridge.
"Allowing an affordable way of accessing food and providing opportunities for choice based on childrens likes and dislikes will be empowering for so many, helping to build confidence within families and the community as a whole."
Fairbite will be supplied with the help of FareShare, a national charity tackling food waste and supporting local charities with food supplies.
It will be initially open two days a week, once during the day and once in the evening,
Members can choose 10 basic items and visit once or twice a week depending on family size. Membership will cost £2 per week or £4 for a large family.
In season there will also be free fruit and vegetables donated by local gardeners and allotment holders.
Rowan Williams, former Archbishop of Canterbury and Patron of the Foodbank, and Daniel Zeichner, Cambridge MP have also backed the scheme.