Cambridge shoppers were treated to a day out with a twist this weekend as a flash mob descended on the city centre to raise awareness of this years Race for Life.
There were numerous flash mob performances in the city on Saturday (May 12), including at the Grafton Centre, the Grand Arcade and the citys market square.
Pink Race for Life bike seat covers were also handed out and put on bikes around the city centre, as volunteers worked hard to promote the Cancer Research UK fundraiser held next month.
The activities aimed to raise awareness of the charity's 5k and 10k Race for Life events which take place in Cambridge on Sunday, July 8.
Gill Burgess, Cancer Research UKs Cambridge events manager, said: “Id like to say a huge thanks to Stagecoach buses (especially our driver Claudia) for transporting our amazing dancers from BETTER Cambridge all around the city to dance in the Grand Arcade, the market square, quayside, the Grafton Centre and Parkside Pool.
“We created quite a stir and people seemed to really enjoy the performances, cheering and whooping as our group danced their way around the city.
“The serious reason behind this pink parade was to raise awareness and encourage women to sign-up for this years Cambridge Race for Life.
“Money raised from the event will help fund life-saving research into all types of cancer, bringing forward the day when all cancers can be cured.”
For the first time ever this year, the all-women event will start and finish at Jesus Green rather than Parkers Piece – so make sure you head to the right place.
More than 5,000 women and children are expected to descend on Jesus Green to take part and raise around £300,000 for Cancer Research UK.
The course takes people around the cobbled streets of Cambridge and through the immaculate grounds of Kings College, which are usually closed to the public.
Cambridge is an important research hub for the charity – more than £49million was invested in research and clinical trials in the city last year.
The money helps to fund pioneering and ground-breaking work including making cancerous brain cells glow pink so they are easier to remove, and using military style drone technology to search out potentially cancerous cells in the food pipe.
One in two people in the UK will be diagnosed with cancer at some stage in their lives, but the good news is more people are surviving the disease now than ever before.
Cancer survival in the UK has doubled since the early 1970s – and Cancer Research UKs work has been at the heart of that progress.
Gill added: “The atmosphere for Cambridges Race for Life this year is sure to be extra special, as well be starting and finishing our 5k and 10k Race for Life course at Jesus Green.
“We have so much amazing research going on in the city; Cambridge is very important to the charity so we hope people will get behind us, sign up and take part.”
Training plans, videos and top tips for this year's Race for Life are also available by clicking here.
For more information and to sign up, go to raceforlife.org or call 0300 123 0770.