Aunt Bessies Yorkshire puddings and frozen potatoes are to be sold to the US owner of frozen food brand Birds Eye.
New York-listed Nomad Foods is set to buy the Aunt Bessies brand for £210m from the privately owned William Jackson Food Group.
Nomad recently acquired Goodfella's frozen pizzas for £200m to add to its portfolio of frozen food brands which also includes Birds Eye and Findus Crispy Pancakes.
Aunt Bessies is the number one ranked company in the UK for frozen Yorkshire puddings and the number two ranked for frozen roast potatoes.
Aunt Bessies employs 400 people at its factory in Hull, all of who will transfer to Nomad when the deal completes in the autumn.
Nomads chief executive Stefan Descheemaeker said: “Aunt Bessies iconic brand, positive values and strong product credentials align well with our existing portfolio.”
In the year ended April 2018 Aunt Bessies revenue was approximately £107.9m and its adjusted earnings before interest, taxes, depreciation and amortisation was around £20.1m.
Credit Suisse was financial adviser and Norton Rose Fulbright legal adviser to Nomad Foods while Stamford Partners was financial adviser and Addleshaw Goddard legal adviser to William Jackson.