Kate, Duchess of Cambridge’s coveted style has seen her named among some of the biggest celebrity fashion influencers, a new study has found. Here’s how the Duchess of Cambridge ranked far above her sister-in-law Meghan Markle, 39.
A study by OnBuy.com (https://www.onbuy.com/gb/) found Kate to be the world’s third most influential fashion icon, beaten only by mega-influencers Kylie and Kendall Jenner who came first and second respectively.
Researchers calculated female celebrities’ fashion influence by looking at how often people searched for terms relating to their style online.
The celebrities with the highest number of searches came out top.
Each celebrity considered in the study was given points out of 1000 for their influence.
Kate came in third with 539 points making her the biggest royal fashion icon in the world.
According to the study, Kate’s high score was down to there being 3,200 monthly searches for ‘Kate Middleton fashion.’
As well as 25,888 posts on Instagram under #Katemiddletonfashion and 122,708 under #Katemiddletonstyle.
The only other royal to appear on the list of top influencers was Meghan Markle who ranked 7th with 335 points.
There were 7,370 Google searches for the term “Meghan Markle style” and #meghanmarklestyle was used in 87,153 Instagram posts.
Top 10 celebrity fashion influencers
According to the OnBuy.com study, these are the top 10 female fashion icons:
1. Kylie Jenner (751 points)
2. Kendall Jenner (607 points)
3. Kate Middleton (539 points)
4. Gigi Hadid (339 points)
5. Rihanna (353 points)
6. Kim Kardashian (345 points)
7. Meghan Markle (335 points)
8. Hailey Bieber (269 points)
9. Bella Hadid (209 points)
10. Beyonce (170 points)
Kate and Meghan’s differing sense of style is in part dictated by royal fashion rules.
Senior royal women are expected to stick to more modest and formal dress sense.
Since quitting the Fold last March Meghan fans have spotted the Duchess return to her old look.
In recent video calls, Meghan has sported bolder eye makeup and longer hair which may not have been deemed too casual for her former royal role.